Meet Joe - your new AI operations manager
Talk to Joe about your business, active or in the idea phase, and Joe will start customizing a free workspace so you can start saving time and money while growing your business today.
Joe runs your back office and your support desk - so you can get back to the work only you can do.
The admin work Joe takes over
- Invoicing & billing~4 hrs/mo·$112
- Appointment scheduling & reminders~3 hrs/mo·$84
- Customer support triage~8 hrs/mo·$224
- CRM updates & follow-ups~5 hrs/mo·$140
- Weekly reporting~2 hrs/mo·$56
~$616/mo of admin work - 2nd Shift runs it from $19.99 $10/mo.
Estimates: average task times for US admin work × a $28/hr loaded rate, assuming a new startup — an established business could save significantly more. Your numbers will vary.
The subscriptions Joe replaces
Multiple Providers~$297+/mo~$616/mo + ~$297+/mo = ~$913+ saved every month
Entry-tier published list prices, one seat where seat-priced — the full breakdown is in the subscriptions section below.
JoeAI operator
Your operations, run by Joe
Joe chats in text today — voice is coming soon.
Prefer the classic route? Skip the chat and sign up directly — Joe can still run everything once you're in.
- 19+
- modules, every one included
- *More in development
- 1
- login for the whole business
- 1
- conversation to put Joe to work
- 12
- industries with a ready-made setup
Another Thing Joe Takes Over
The subscriptions Joe replaces
Alongside the many hours of admin work savings, every one of these separate SaaS bills folds into the same login — Joe works the 2nd Shift side of each row, and the paid plan is one simple credit plan instead of eight subscriptions.
Eight subscriptions become one login Joe runs - from $19.99 $10/mo.
Competitor figures are published list prices, for illustration — your actual stack and seat count will vary.
How it works
From hello to Joe running your operations in one conversation
No demo call, no implementation project. Joe interviews you, tells you how he can help you grow, and gets to work the moment your account exists.
Talk to Joe
1Right here, in the chat at the top of the page. He asks what the business does, how big the team is, and what eats your week — then tells you where he can help.
Back to the chatJoe sets up and takes over
2From your answers he picks the industry profile — the modules, project templates, deal pipelines, invoice defaults, and the plan tier that fits. Create your account and Joe gets straight to work inside it.
Joe runs the whole business
3Every channel and every module is on from day one — 19 of them, one login — and Joe works them for you: the help desk, the follow-ups, the back office. Turn anything up or down per workspace whenever the business changes.
vs the marketplace
One system Joe runs — not five tools you stitch
The usual stack is a helpdesk, a CRM, a board, an inventory tool, an invoicing app, and an LMS — each with its own bill, login, and integration to babysit. 2nd Shift is one system, and Joe is the one operating it — the price-by-price story is in the subscriptions section above.
Hours back, every week
Quoting, scheduling, invoicing, and the help desk stop being five jobs in five tabs. Joe runs the whole loop in one system — a chat becomes a deal becomes a project becomes an invoice without anything being re-typed — saving you the time to do what is needed, and only you can do.
Revenue nothing lets slip
Joe puts the right cross-sell offer in front of every conversation, turns quotes into invoices the moment work is approved, and keeps follow-ups on the same timeline as the work they chase — nothing slips while you're heads-down.
Your operator, not a setup checklist
Tell Joe what the business does and he doesn't hand you the keys — he takes them. He sets the place up (modules, templates, pipelines, plan) and then runs it: the backend of your office and the front end of your support, while you answer.
The difference is the front door
Other platforms hand you an empty tenant and a setup checklist. 2nd Shift hands you Joe — briefed on your business mid-conversation and already running the place when your account opens.
Start the conversationPricing
Start free. Then simple monthly credit plans.
Every new workspace starts with a free 1,000-credit grant — the plan Joe advises. When you outgrow it, pick the credit allowance that fits the team: the modules never change with the tier, credits meter the work Joe does for you, and one-time packs top up any plan. Unlimited users on every plan — you're charged for the work Joe does, never per head.
Free
$0· 1,000 credits
Includes $10 of credits
A single 1,000-credit grant for every new workspace.
- Every module, nothing locked
- Read-only use is never charged
- No card needed
- Move to a credit plan anytime
Solo
$239.88$99.91/yr · 30k cr/yr
50% off — Alpha
Includes $25 of credits monthly
One person, daily driver. 2,500 credits a month.
- Every module — support to tax
- All 19 modules, all channels
- AI and Joe's work, metered in credits
- Unused pack credits roll 12 months
- Add-on: Discord BotComing soon
- Add-on: Media ManagerComing soon
- Add-on: Joe SiteStatic sites designed with Joe and hosted for you.Coming soon
Team
$839.88$349.81/yr · 120k cr/yr
50% off — Alpha
Includes $100 of credits monthly
3–6 tool-active people, mixed AI use. 10,000 credits a month.
- Every module — support to tax
- All 19 modules, all channels
- AI and Joe's work, metered in credits
- Unused pack credits roll 12 months
- Add-on: Discord BotComing soon
- Add-on: Media ManagerComing soon
- Add-on: Joe SiteStatic sites designed with Joe and hosted for you.Coming soon
Included with Team
- Team Chat
- Increased storageComing soon
Enterprise
Dedicated rollouts for bigger operations. Answer a few questions and the team follows up with a quote and a plan — no sales call required to start.
Need extra credits? Packs top up any plan
One-time purchases; unused pack credits roll for 12 months.
FAQ
Questions worth asking
Is there a free way to start?
What are credits?
Credits meter the work Joe does for you — his conversations, his drafts, and the write actions he takes in your workspace. Reading is never charged: browsing the knowledge base, checking dashboards and reports, approving a request — none of it costs a credit. Writing does. A worked exchange, at the rates the billing meter actually charges:
- A Joe chat. You ask Joe something in your workspace and he answers — the exchange reads ~8,000 tokens of context and writes ~800: 3 credits (a 1 credit base plus the metered token cost, rounded up to the next credit).
- A ticket interaction. A customer email opens a ticket (1 credit), Joe picks it up in chat (5 credits), sends a similar-sized reply — ~8,000 tokens read, ~800 written (7 credits) — and closes the ticket with a resolution (3 credits). The whole interaction: about 16 credits.
- Any other write. A simple action anywhere — creating a contact, drafting an invoice — is a flat 1 credit.
Plans are simple monthly credit plans, one-time packs top up when a month runs hot, and unused pack credits roll for 12 months. Every module is included on every plan.
How many users can we have?
Is every module really included — what's the catch?
Do I have to use Joe (AI)?
How long do credits last?
Can I plug in my own AI key or file storage?
Can I migrate from Zendesk, Intercom, or HubSpot?
Put Joe to work while you talk
One conversation. Tell Joe about your business — active or just starting — hear where he can help, then create your account. Every workspace starts with a free 1,000-credit grant, and Joe gets to work the moment you're in.